Our Generation World

Our Generation World

Our Generation is bigger than a toy company. They invite girls into a community of empowerment and play, a place where their collective voices create the narrative of their generation.

Through the books and the dolls, Our Generation heroines come to life in the hands and minds of the girls of this generation. They become best friends and role models. Someone who understands what it's like to be a girl in a time and place filled with so many pressures, but also so many freedoms and opportunities.

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